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You Can’t Separate Social Media and SEO

Updated on August 1, 2019, to reflect current trends and data. When Ian Lurie originally wrote on this subject in 2008, he argued that “your success in social media will eventually depend on search ranking.” Over the last 10+ years, what we have actually seen is the transition to social media platforms operating as an...


SEO Audit Checklist: Our Ever-Changing List

I’ve teased this for a while: Portent’s internal SEO audit checklist. Hope it’s helpful. Here it is. This list reflects our biases: Technical SEO is big Google Search Console is not Log file analysis pops up We consider link building a separate discipline that deserves its own checklist, so you won’t find it here We...

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